Hainan Zhaoliang's promotion of RGBW dual-color temperature floodlights for personalized lighting has become a new growth point in the industry

This floodlight adopts RGBW four-color Light Source technology. On the basis of traditional RGB color light, it adds an independent white light channel. It not only supports 16 million color dynamic color adjustment but also can output high color rendering white light (CRI≥85), achieving dual-scene coverage of "atmosphere decoration + basic lighting". With a power range of 5W to 25W, it is suitable for various scenarios such as family courtyards, commercial display Windows, and small-scale cultural and tourism landscapes, filling the current market supply gap of "low-power personalized floodlights".

According to data from the Global Lighting Association (GGII), the market size of special floodlights with adjustable spectral functions reached 3.2 billion US dollars in 2023, and the growth rate of consumer-grade personalized lighting products even exceeded that of the professional field - the market size of DIY lighting in China reached 18.5 billion yuan in 2024, with a year-on-year growth of 15.6% The demand of the younger generation for "customized light environment" is driving technology towards miniaturization and flexibility.

 

At present, the lighting industry is in a dual dividend period of "policy-driven + consumption upgrade" : on the one hand, China's "dual carbon" goals have pushed the penetration rate of LED floodlights to exceed 90%, and the demand for "dynamic light efficiency" in smart cities and night economy projects has soared; On the other hand, Gen Z consumers view lighting as a "carrier of spatial emotions". In 2025, the new growth rate of home decoration lighting products soared by 1,016.4% year-on-year, and personalized lamps have become the core category of soft furnishings.

This product from Hainan Zhaoliang precisely aligns with this trend: its IP65-level protection is suitable for outdoor scenarios, and its modular design reduces maintenance costs (by 47% compared to traditional products). At the same time, it supports functions such as mobile APP dimming and scene presetting, meeting the integration requirements of the "smart home ecosystem". Industry analysis indicates that by 2025, the market share of floodlights with intelligent control will exceed 40%, while the penetration rate of "color light + white light dual-mode" products in commercial Spaces and home scenarios is expected to increase to 25%.

In the floodlight market dominated by leading enterprises, small and medium-sized manufacturers such as Hainan Zhaoliang are achieving differentiated competition through "innovation in niche scenarios". Data shows that in 2023, the market share of the world's top five floodlight manufacturers reached 39%, but the annual growth rate of emerging brands focusing on personalized lighting generally exceeded 25%.

The launch of this RGBW floodlight not only targets small merchants and household users in China's "night economy", but also caters to the market characteristics of "Off-grid Lighting + atmosphere demand" in Southeast Asia, the Middle East and other regions. In 2023, China's floodlight export value reached 5.76 billion US dollars, among which the proportion of personalized products has increased to 31%.

 

Industry Outlook: With the implementation of technologies such as MicroLED and integrated photovoltaic storage, floodlights will further upgrade towards "high efficiency + high experience". A relevant person in charge of Hainan Zhaoliang stated that in the future, they will launch an upgraded version that supports music rhythm and AI scene adaptation, aiming to enter a broader consumer market with "lightweight intelligence".